Question 1

What is a Direct Marketing Consent Form?

Accepted Answer

A Direct Marketing Consent Form is a document through which individuals give permission to receive marketing communications. Under POPI, you need consent before sending marketing messages to people who aren't yet your customers.

Question 2

Is this template compliant with South African law?

Accepted Answer

Yes, this template complies with Section 69 of the POPI Act, which regulates direct marketing and requires prior consent for unsolicited electronic marketing communications.

Question 3

Can I customize this template?

Accepted Answer

Yes, the form can be customized to specify the types of marketing communications (email, SMS, phone), the frequency, the products or services being marketed, and easy opt-out mechanisms.

Question 4

What key elements are included in the template?

Accepted Answer

The template includes: clear description of the marketing activities; channels through which marketing will be conducted; frequency of communications; easy-to-understand consent language; and opt-out information.

Question 5

Who should use this template?

Accepted Answer

Any business wanting to build a marketing list or send promotional communications to potential customers needs this form. It's essential for email marketing, SMS campaigns, telemarketing, and other direct marketing activities.

Question 6

What format is the template delivered in?

Accepted Answer

The template is delivered in Microsoft Word format (.docx), allowing you to customize it for your marketing channels and integrate it into your customer acquisition process.

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